So, You Want to Work in Motorsport Media?
You’ve decided to pursue a career in the world of Motorsport Media.
One problem though – where do you even start?
Maybe you’ve got transferable skills. Maybe you’re creative, resourceful, and driven. But you lack one key thing: the trackside experience that nearly every opportunity asks for.
So, like many of us, you start emailing and DMing every team, event organiser, and media outlet you can think of - and you’re met with deafening silence.
I started when I was 27. I thought it was too late to make a change in my career. I worried I couldn’t make it. I’m glad to say that I was very, very wrong.
On April 3rd, 2025, I stepped onto a racetrack for the very first time at Donington Park, supporting Scorpio Motorsport voluntarily.
On June 14th, 2025, I wore a media accredited tabard for the first time, granting me trackside access in front of the fence.
On June 22nd, 2025, I received my first payment for my video work.
By August 14th, 2025, I received my first full-time offer to work in motorsport.
This blog series exists to give insight to those starting from zero - especially if you're a woman or come from a diverse background.
The Motorsport and Automotive industries are still deeply male-dominated, and at times it’s felt like I’ve had to work five times harder to prove my worth.
I don’t have the answers for everything, but I am willing to share my story. Here’s some tips to get started:
1. Make a portfolio. ASAP.
It doesn’t matter if it’s not specifically Motorsport. What matters is that it showcases your skills.
I started by making videos and taking photos of my Ford Focus ST, using it as the main subject for my content. That’s how I cut my teeth in video and photo editing, framing, and storytelling. I didn’t have tons of access to other people’s cars, so I created opportunities using what I had. I even added wildlife filming to my portfolio to show versatility.
The point is: while you wait for the “yes,” keep producing. It shows you’re proactive and resourceful - two qualities people in Motorsport love.
My first portfolio which was used from January 2025 to March 2025
2. Don’t only target elite Motorsport teams
Everyone wants to work in F1, BTCC, or at big car brands. So, they flood their inboxes -and mostly get ignored.
I went a different route. I asked ChatGPT to help me find grassroots and national-level single-seater teams near me in the East Midlands. That’s how I found Scorpio Motorsport.
I didn’t just say “I’d like experience.”
I looked at their social media, identified areas for improvement, and approached them with solutions - showing them that I had a vision to grow their platforms.
They brought me on board. By the next race, they started covering my expenses.
Most people enter Motorsport media by volunteering with karting teams and drivers. I deliberately skipped that step to carve out a path that was uniquely mine.
An email I sent to Scorpio Motorsport in March 2025
3. Back yourself
None of this would’ve happened if I didn’t believe in what I could offer.
I’m not an extrovert. I get imposter syndrome. Every day, I challenge myself to become better at storytelling, technical skills, and networking. Talking to new people doesn’t always come naturally, but when you love the topic - it becomes easier. Sometimes I just can’t shut up!
Believing in yourself doesn’t mean arrogance. It means knowing that your work has value.
If you don’t back yourself, it’s harder for others to see your potential.
4. Get used to rejection
I applied for so many roles. Most didn’t reply, or I was left on read. Some sent rejections.
And yes - I struggled with that. I experience rejection-sensitive dysphoria, so every “no” felt deeply personal at first. But eventually, I began to see rejections as part of the process. Every one pushed me to improve.
Reframe rejection as redirection. You only need one yes to change everything.
5. Have a unique selling point (USP)
So many people want to work in this industry - you have to offer something different.
For me, I’m a female videographer and strategist working in Motorsport and Automotive. That in itself is rare. But I also bring skills in photography, content strategy, social media management, copywriting, CMS, and written storytelling.
I don’t just make pretty videos - I know how to build content that performs.
When you position yourself as the solution to a gap in the market, people start seeing your value - and paying for it.
Whether you’re already dabbling in the scene or just thinking about jumping in, I hope this first post has shown that it’s possible to create your own momentum.
You don’t need permission to start.
You just need to start.
Here’s a quote from Mulan that I live by:
“My, my, what beautiful blossoms we have this year.
But look, this one’s late.
I bet when it blooms, it will be the most beautiful of all.”
This is the first in a series of posts where I’ll share what it’s really like working in Motorsport and Automotive media - especially as a woman navigating a still very male-dominated world.
Thanks for reading! If you’ve got questions, or want to connect, I’m always happy to chat.
