Who am I?
My path to Motorsports is definitely not a conventional one. I studied Mandarin Chinese and International Relations at university. Then, I graduated and decided to take up an apprenticeship in Data Analysis.
I’m now a Motorsport media all-rounder. I film, photograph, edit, write and run social media for racing teams and events.
Everything I do is self-taught. I started with the car community with car meets, and now I manage full weekend content output for teams in GB4, Monoposto, and ocassionally car events. That includes shooting trackside with a mirrorless camera, turning around edits fast for socials, creating graphics, and writing posts that engages communities - solo.
Alongside the creative work, I track metrics, test what performs, and make sure growth is positive. This comes from my data analysis background, where I pay keen attention to user behaviours on social media, including understanding social trends and patterns.
I’m enthusiastic about storytelling with female-led inspiration, showing the human side of Motorsports as well as the wheel-to-wheel action on track and in pit lanes.
I believe that I can make a big impact in the Motorsports industry and break barriers as a woman, of mixed heritage, in a male dominated industry.
Contact me, let’s have a chat.
I’m not scary. I promise.